Measuring Events to build Brand Reputation: New release on UPA platform

The area relative to the role of events in the construction of Brand Reputation has been expanded in the light of the interest on the topic by several companies. New KPIs have been released on the UPA platform, together with an extensive introduction on the steps for the activation of an event (to access to the new content, select objective "Brand Reputation" and channel "Event", then click on the "i" button next to "Canale Primario").