The KPI Platform provides more than 700 KPIs, 10 communication channels, crossed for 14 marketing targets. It is the largest inventory of all the available communication KPIs.
- Monitor and measure the business communication performance;
- Assess the brand performance;
- Create a link between offline and online communication;
- Connect branding and performance indicators;
- Gather different KPIs belonging to different communication areas;
- Always find what you need about KPIs.
Each KPI has:
- its definition
- a specific use
- a relationship with 14 marketing targets and 10 communication channels: advertising, branded content, email marketing, events, influencer, native, owned media, paid search, PR, social media.
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