Expanded information on Reach

Selecting the KPI 'Reach' provides a description of over 30 types of coverage: including the key cost KPIs. Among the most recent additions is the reach achieved by Influencer activities (Influencer Reach and Influencer Mention Reach), the definitions of Paid and Earned Reach, and Incremental Reach. Incremental Reach is always very topical for the integration of online and offline media.