Luiss students for the UPA+Furlanetto platform

At the Marketing Metrics course held by Professor Michele Costabile of Luiss Guido Carli university in Rome, a challenge was launched for the updating and integration of new Key Performance Indicators for marketing and communication. The challenge, which was launched after the course on the Furlanetto+UPA platform, saw around one hundred Master's degree students challenge each other in reviewing the online platform containing over 700 metrics. The students provided a challenging point of view on the metrics necessary for measuring the performance of integrated marketing communication performance, with an important contribution in the area of IOT and the digital world, realities characterised by constant evolution.