New and improved KPIs to monitor the impact of influencer activities

New KPIs based on Influencer activities are now available on UPA platform. Among them: Influencer Mentions, Influencer Reach, Influencer Mentions Reach and Cost per Mille (thousand) People Reached by Influencer Mentions. Therefore, it is now possible to find the right KPI to quantify the number of people potentially reached by one or more influencers, as well as the number of people reached by a specific mention, with the relative cost indicators.