27th June 2019: Influencer PR & Branded Content will be the protagonists of the UPA KPI power breakfast

The morning of Thursday, June 27th, will be dedicated to the Key Performance Indicators for Influencer, PR & Branded Content.

Which KPIs should be used for influencers?

Which are the most important KPIs to evaluate the results of communication?

Is it still useful to talk about stickiness when we refer to branded content?

These questions, together with other similar ones, will be the focus of the UPA meeting, reserved to the members only.

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