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WELCOME TO THE INVENTORY OF THE COMMUNICATION KPIS

Get everything you need to succeed, from cross-channel analysis to single marketing targets. The KPI platform is the go-to place for all the businesses that need effective communication. The Platform provides you with more than 700 KPIs: select the ones that are the most suitable to monitor your communication activities. The KPIs on the Platform belong to the main communication channels, including:

  • Advertising (display) KPIs;
  • Branded Content KPIs;
  • Direct Marketing KPIs;
  • Event & Experiential KPIs;
  • Influencer KPIs;
  • Native Advertising KPIs;
  • Owned Media KPIs;
  • Paid Search KPIs;
  • PR KPIs;
  • Social Media KPIs.


For UPA members, insert here your username and password.
Forgot your credentials? Contact us at amministrazione@upa.it

Not an UPA member? Choose the subscription that best suits your needs. Contact us for additional information. 



Get everything you need to succeed, from cross-channel analysis to single marketing targets. The KPI platform is the go-to place for all the businesses that need effective communication. The Platform provides you with more than 700 KPIs: select the ones that are the most suitable to monitor your communication activities. The KPIs on the Platform belong to the main communication channels, including:

  • Advertising (display) KPIs;
  • Branded Content KPIs;
  • Direct Marketing KPIs;
  • Event & Experiential KPIs;
  • Influencer KPIs;
  • Native Advertising KPIs;
  • Owned Media KPIs;
  • Paid Search KPIs;
  • PR KPIs;
  • Social Media KPIs.


For UPA members, insert here your username and password.
Forgot your credentials? Contact us at amministrazione@upa.it

Not an UPA member? Choose the subscription that best suits your needs. Contact us for additional information. 


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