The KPI Platform provides more than 800 KPIs, 10 communication channels, crossed for 14 marketing targets. It is the largest inventory of all the available communication KPIs.

• Monitor and measure the business communication performance;
• Assess the brand performance;
• Create a link between offline and online communication;
• Connect branding and performance indicators;
• Gather different KPIs belonging to different communication areas;
• Always find what you need about KPIs.

Each KPI has:

• its definition
• a specific use
• a relationship with 14 marketing targets and 10 communication channels: advertising, branded content, email marketing, events, influencer, native, owned media, paid search, PR, social media.

For UPA members, insert here your username and password. Forgot your credentials? Contact us at amministrazione@upa.it.

Not an UPA member? Choose the subscription that best suits your needs. Should you need any further information, please contact us at kpi@upa.it.