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KPI PLATFORM

The KPI Platform provides more than 700 KPIs, 10 communication channels, crossed for 14 marketing targets. It is the largest inventory of all the available communication KPIs.

  • Monitor and measure the business communication performance;
  • Assess the brand performance;
  • Create a link between offline and online communication;
  • Connect branding and performance indicators;
  • Gather different KPIs belonging to different communication areas;
  • Always find what you need about KPIs.

Each KPI has:

  • its definition
  • a specific use
  • a relationship with 14 marketing targets and 10 communication channels: advertising, branded content, email marketing, events, influencer, native, owned media, paid search, PR, social media.

For each integrated marketing communication objective, you can find the most suitable KPIs to create a personalized KPI dashboard.

For UPA members, insert here your username and password. Forgot your credentials? Contact us at amministrazione@upa.it.

Not an UPA member? Choose the subscription that best suits your needs. Contact us for additional information.

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